Founded by a PhD-level data scientist, Empirical Intelligence delivers data and behavioural science insights that empower your organization to make smarter decisions.
In a choice-based conjoint survey with 314 American consumers, we found that low-cost adjustments to AI plans can increase consumers' willingness to sign up for paid plans. For example, ethical AI increases conversion to paid plans by 1.6 percentage points.
A survey of 1,001 Canadian consumers shows that 83% of Canadians are open to imports from Europe and 78% are open to imports from Asia and Latin America.
A survey of 1,001 Canadian consumers shows that 61% of Canadians would buy from Queer-friendly businesses. This willingness varies by region, community type, gender, and vote choice, but not by age or education.
A survey of 1,001 Canadian consumers reveals a stark reality: AI use has a net negative effect of 19.1% on consumers' willingness to buy a product or a service and 11.1% more consumers want to spend less on AI tools than want to spend more, even when we point to the benefits of AI.
We offer a comprehensive suite of market and public opinion research services designed to meet your organization's needs.
Deep-dive analysis to understand the motivations and behaviours driving your customers.
Ensuring your communications resonate effectively with your target audience.
Find the optimal price point for your product or service.
Develop new products and optimize existing products to maximize your market share, revenue, or profits.
Accurate sentiment tracking and trend analysis for public and private sectors.
Dividing complex markets into clear, actionable target audience groups.
Based in Canada, Empirical Intelligence serves clients globally, with extensive experience conducting market and public opinion research across Canada, the United States, the United Kingdom, and the European Union.
Our research is led by a PhD-level data scientist. We specialize in advanced behavioural and consumer insight methodologies that uncover actual drivers of choice, bypassing the strategic blind spots of traditional polling.
Choice-Based Conjoint (CBC) analysis simulates real-world market choices by forcing respondents to decide between competing products with varied features. That way we can determine the drivers of choice and identify the configuration of features and price that leads to the greatest interest in a company's product and that maximizes their revenue and/or profit.